How do we know? Because Shayna grew up in that firm (or one just like it). And while growing up in her parents’ accounting firm poured an amazing foundation of knowledge for core accounting and tax concepts, today’s successful accounting firms are very different. Like any business, accounting firms that don’t evolve won’t succeed.
How do we do that? We comb through the latest technology to comply with the newest rules and trends to give your business the edge it deserves. We focus on proactive advice, not reactive. With the technology available today, there is no reason not to have the information you need to make critical decisions at the drop of a hat.
In addition to being a CPA, Shayna is a Certified Information Technology Professional (CITP) and a Certified Global Management Accountant (CGMA), which basically means she knows what she’s doing when it comes to technology in the accounting field.
Shayna is a frequent speaker at major accounting conferences and business trade organizations across the country and has served on a number of industry-leading advisory boards including Avalara, Sage, and Thomson-Reuters Onvio. She has been recognized as a leader in the field with a number of awards, including:
With her desire to make a positive difference and give back to her community, she remains active in non-profit boards including the Brad D. Smith Marshall University Accounting Advisory Board and President of the Holzer Heritage Foundation Board.
While we have developed some specialty niches like rental real estate and professional services clients over the years, it’s more about the philosophy and approach of being open to investing in and using technology to improve processes and the bottom line. It’s about playing an active role in your business, listening to our advice and instruction, and valuing it. We don’t take ourselves too seriously around here, but we are indeed serious about our clients, services, work product, and the type of people we like to work with. Because of this, Shaynaco might not be suitable for your business…We recognize that everyone works differently and values different priorities. What we won’t do is waste your time pretending we can take care of you just to earn a few bucks. If we are not a fit, we’ll be happy to see if we can direct you to someone who is.
Are you looking for a bundled approach? Sure, the more stuff we do, the more we can package up. You’ll notice the positive effect on your bottom line. But here’s why: we’ve found that we simply understand the business better, which will allow us to be a better resource. In short, we own it. The more we do, the less time we have to spend fixing things. And if we don’t have to spend hours, days, or weeks trying to get things right that weren’t done correctly in the first place, you’re definitely going to see that reflected in your bottom line.